Privacy Policy

Last updated: January 27, 2026

Writesonic, Inc. ("Writesonic," "we," "us," or "our") operates Bansi ("Service"), an AI-powered video editing platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Company Information:
Writesonic, Inc.
2261 Market Street #4608
San Francisco, CA 94114
United States

1. Information We Collect

1.1 Information You Provide

  • Account Information: Name, email address, password, and billing information when you create an account
  • Video Content: Videos, images, audio files, and other media you upload for editing
  • User Preferences: Editing preferences, style settings, and saved templates
  • Communications: Messages you send to our support team or feedback you provide

1.2 Automatically Collected Information

  • Usage Data: Features used, editing actions, time spent, and interaction patterns
  • Device Information: Browser type, operating system, device identifiers, and IP address
  • Cookies and Tracking: We use cookies and similar technologies to enhance your experience and analyze usage

1.3 Sensitive Personal Information

We may process certain categories of sensitive personal information as defined under the California Consumer Privacy Act (CCPA), including biometric information derived from video content for AI processing purposes only. This information is processed solely to provide the Service and is not used for profiling or targeted advertising.

2. AI and Machine Learning Practices

Bansi uses artificial intelligence and machine learning technologies to provide video editing services. We are committed to transparency about how these technologies work.

2.1 AI Technologies Used

Our Service utilizes:

  • Computer Vision Models: For scene detection, object recognition, and visual analysis
  • Natural Language Processing: For caption generation, transcription, and content understanding
  • Audio Processing Models: For audio enhancement, noise reduction, and music synchronization
  • Generative AI Models: For automated editing suggestions and content enhancement

2.2 How AI Processes Your Content

  • Your video content is processed by our AI systems solely to provide editing services
  • AI processing occurs on secure cloud infrastructure with encryption in transit and at rest
  • We do not use your personal content to train our AI models unless you explicitly opt-in
  • AI-generated outputs (edits, captions, enhancements) are created specifically for your content

2.3 Automated Decision-Making

Our Service uses automated decision-making technology (ADMT) for video editing suggestions and enhancements. These automated processes:

  • Do not make decisions that produce legal or similarly significant effects
  • Are designed to assist your creative process, not replace human judgment
  • Can be overridden—you maintain full control over final editing decisions

You have the right to request information about the logic involved in automated processing and how it applies to your data.

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our video editing Service
  • Process your video content and deliver edited outputs
  • Process payments and manage your subscription
  • Send transactional communications about your account and Service updates
  • Respond to your inquiries and provide customer support
  • Analyze usage patterns to improve Service functionality and user experience
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your data based on:

  • Contract Performance: Processing necessary to provide the Service you requested
  • Legitimate Interests: Improving our Service, security, and fraud prevention
  • Legal Compliance: Meeting legal and regulatory requirements
  • Consent: Where you have given explicit consent for specific processing

4. Data Retention

We retain your information for specific periods based on the type of data and purpose:

  • Account Information: Retained while your account is active and for 3 years after account deletion for legal compliance
  • Video Content: Active projects retained for 30 days after last access. Completed exports available for download for 7 days, then deleted
  • Usage Data: Aggregated and anonymized after 24 months
  • Payment Information: Retained for 7 years as required for tax and accounting purposes
  • Support Communications: Retained for 2 years after resolution

5. How We Share Your Information

We may share your information with:

5.1 Service Providers

  • Cloud hosting providers (AWS, Google Cloud) for infrastructure
  • Payment processors (Stripe) for subscription management
  • Analytics providers for Service improvement
  • Customer support platforms

5.2 AI Model Providers

Some AI processing may be performed by third-party AI providers. When this occurs:

  • Data is transmitted securely and processed according to strict data processing agreements
  • Providers are contractually prohibited from using your content for their own training purposes
  • Content is not retained by providers beyond processing

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect the rights, property, or safety of Writesonic, our users, or the public.

5.4 No Sale of Personal Information

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.

6. Your Privacy Rights

6.1 Rights for All Users

  • Access your personal information we hold
  • Correct inaccurate personal information
  • Delete your account and associated data
  • Export your data in a portable format
  • Opt-out of marketing communications

6.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights:

  • Right to Know: Request disclosure of personal information collected, used, and shared
  • Right to Delete: Request deletion of your personal information
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt-Out: Opt-out of the sale or sharing of personal information (we do not sell your data)
  • Right to Limit: Limit use of sensitive personal information
  • Right to Non-Discrimination: Not be discriminated against for exercising your rights
  • Right to Opt-Out of ADMT: Opt-out of automated decision-making technology for significant decisions

6.3 European Residents (GDPR)

If you are in the EEA, UK, or Switzerland, you have rights to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing based on legitimate interests
  • Withdraw consent at any time
  • Lodge a complaint with your local data protection authority

7. International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our service providers operate. We use appropriate safeguards including Standard Contractual Clauses approved by the European Commission and data processing agreements to ensure your data remains protected in accordance with this Privacy Policy.

8. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption in transit (TLS 1.3) and at rest (AES-256)
  • Regular security audits and penetration testing
  • Access controls and authentication requirements
  • Employee training on data protection
  • Incident response procedures

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our Service is not directed to children under 16. We do not knowingly collect personal information from children. If we learn we have collected personal information from a child under 16, we will delete that information promptly. If you believe we have collected information from a child, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice via email or in-app notification. Your continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

Writesonic, Inc.
Attn: Privacy Team
2261 Market Street #4608
San Francisco, CA 94114
Email: [email protected]